Visual language. The hidden medium of communication

I ed., "design fundamentals" Series. Testo in inglese. Sommario (Navigating your way through this book): Step 1 (Pages 1-16. Decide if any of the statements on pages 2,4,6,8,10,12 or 14 resonates with you. If they do, detach the first 8 leaves and tear around the images. They're arbitrary shapes, so accurate tearing is not necessary. Note: Tearing is preferable to cutting) - Step 2 (pages 24-37. Get a sense of the power that non-verbal languages have in the communication process. Compare also body language, and the languages of sound, space, touch, smell.) - Step 3 (Pages 38-77. Explore the elements of the visual language and see how the elements can come together to create distinctive voices) - Step 4 (Pages 78-127. Put visual language in its commercial context of projecting the personality of brands. The role of the logo, style guide, 'visual voice'.) - Step 5 (Pages 128-145. Explore methods of arriving at the core qualities behind the personality of the brand and how to translate them into the visual language to create a unique 'visual voice' for the brand) - Step 6 (Pages 146-160 & inside front cover flap. Explore practical ways of using the 'visual voice' when briefing, creating and evaluating design (Here's where you'll find it useful to cut out the inside front flap of this book)). In-4, pp. 160 (di cui le prime 16 con tratteggio per eventuale distaccamento delle stesse. V. sopra, nel sommario), bross. con risvolti di dimensioni differenti (di cui il primo con tratteggio per eventuale distacco (V. sopra, nel sommario). Numerose illustrazioni a colori e copertina illustrata a colori. Book design by Quadrant Design Associates. Stato buono-ottimo (timbro bibliotecario alienato) . 0. . . . . .