Why Have Podcasts Become Unavoidable ?

Why have podcasts become the essential media of our time ? In a world saturated with images, sound has captured our attention. With over 600 million listeners worldwide and an industry projected to reach $130 billion by 2030, podcasts are no longer a trend-they are a cultural cornerstone. This sharp and insightful book reveals the why : seamless technology, emotional intimacy, and a targeted niche economy have converged to fuel an unprecedented audio revolution. Packed with key data, psychological insights, and business strategies, this title decodes the podcasting boom. Learn how it transforms brands, reinvents advertising, and opens new creative horizons through AI and interactive storytelling. Ideal for media lovers, digital marketers, communication professionals, and anyone curious to understand why millions tune in to voices every day. Part of the Échos du quotidien collection, this book is designed to be read in under 5 minutes, following the exclusive FIVE MINUTES format. Don't miss out-discover today why podcasts are more than a medium : they're a cultural revolution whispered in your ear. Get your copy now !