Wonder Leads

Imagine if your outbound sales techniques were 20x more effective than they are now. This book can make it happen… Wonder Leads is an innovative new approach to remote business development. It centres on individually personalised sales videos delivered through LinkedIn, where it’s proved to be almost 20x more effective than cold calling at generating warm leads. In this Axiom award-winning sales book (previous winners include Seth Godin, Tony Robbins & Peter Drucker), entrepreneur and champion for positive communication Dave Holloway reveals a 6-step approach to effective social selling that anyone can follow. You’ll learn the secrets of successful connecting, storytelling, filming, editing, publishing and measuring. Skills that will help you quickly fill your sales funnel while simultaneously building meaningful relationships with the people that matter. It doesn't matter if you’re a virtual selling pro or a video marketing novice. A small businesses owner, solopreneur, start-up founder, freelancer or seasoned sales professional. If you need to grow your customer base, Wonder Leads is the proven way to generate leads without sacrificing your time, money or integrity. – In this book, you’ll discover: Why traditional outbound sales techniques like telemarketing, email marketing and direct mail do more harm than good. Which small details make big differences to social selling success. Why empathy is the most critical component of successful prospecting. Why high-quality personalised video marketing leads to profitable sales conversations. – AWARDS FOR WONDER LEADS: International bestseller Silver Medal (Sales) – Axiom Business Book Awards 2021 Finalist (Sales & Marketing) – Business Book Awards 2021