Write. Publish. Repeat.

Most writing advice whispers. This one hands you a blueprint and a stopwatch. Write. Publish. Repeat. is a practical field guide for turning creative ambition into a durable, full-time career. If you're tired of guesswork, guru-noise, and strategies that expire faster than a paperback on a beach, this is your reset. Written by indie veterans Sean Platt, Johnny B. Truant, and David Write — hundreds of titles, millions of copies sold, hands-on work with hundreds of writers like you — Write. Publish. Repeat. distills years in the trenches into a system that actually works. We've made every mistake there is to make. We made them so you don't have to. Inside, you'll learn how to: Build bingeable stories readers return to (and pay for) Find your true market and write directly to it Draft faster, edit cleaner, and ship consistently Create covers, titles, and product pages that convert clicks into sales Price and publish with intent across today's platforms At its core, this is a psychology-driven marketing engine that transforms stories into irresistible products — and authors into resilient publishers who can adapt as the market evolves. "To be appreciated, brilliance must be seen. The world won't do that work for you." — Sean & Johnny This book gives you a repeatable path: write, publish, improve, and do it again. 2026 refreshed edition includes a free companion workbook — 17 exercises, 5 quarterly planning tools, and the Indie Author Manifesto. Link in the back of the book. Your backlist is your business. Start building it today. It discusses covers, titles, formatting, pricing, and publishing to multiple platforms, plus a bit on getting your books into print (and why that might not be a good idea!). But most importantly, Write. Publish. Repeat. details the psychology-driven marketing plan that Sean and Johnny built to shape their stories into "products" that readers couldn't help but be drawn into — thus almost automatically generating sales — and explores ways that smart, business-minded writers can do the same to future-proof their careers. What Indie Authors and Thought Leaders Are Saying: "Two of the best in the biz... A gem for aspiring authors." -- Hugh Howey "For my money, this is the best book on self-publishing out there." -- David Gaughran "It's tough to find more honest and straight-forward marketing advice than what you'll get from these indie authors." -- Jane Friedman, former publisher of Writer's Digest