Writing for Interactive Media: Social Media, Websites, Applications, e-Learning, Games

Comprehensive guide to writing in interactive media contexts, based on user experience design principles Provides practical guidance to students and practitioners in a wide range of professional writing contexts including advertising, marketing, technical communication, instructional communication, and creative media Case study approach and supplemental resources make it ideal for developing skills, not just learning abstract principles -eResource with additional cases and documentation as well as exercises for instructors Based on the author's previous Writing for Multimedia and the Web 9780240808222, but refocused on today's communication and media environment