Art Deco London

The Art Deco style flourished in Britain during the 1920s and 1930s. London became the heartland of this elegant and modern style, and in the metropolis today you can still see this interwar heritage in its buildings. Art Deco transformed the Victorian city, often using new materials and new technology, and was used for domestic, commercial, leisure and industrial structures throughout the suburbs as well as in the centre of London. Many of these buildings have become some of London’s favourite landmarks – from cinemas, jazz-age apartment blocks and luxurious department stores, to offices, factories, power stations and transport infrastructure, and much more. In Art Deco London, photographer Franco Pfaller has recorded the huge variety of Art Deco buildings still to be seen throughout London. Look through these photographs and you will quickly see the appeal of this stylish era of the 1920s and 1930s in the metropolis.