The Art of the Business: Effective Book Promotion Techniques

Transform your online presence from a static brochure into a dynamic reader magnet. In today's crowded market, a powerful author website is essential. As the sixth installment in Imogen Blake's acclaimed "The Art of the Business" series, this guide delivers a strategic system for creating a website that doesn't just exist—it converts visitors into devoted readers. Your Digital Home Base: Where Readers Become Fans This actionable blueprint provides everything you need to develop a website that works as hard as your writing: STRATEGIC ARCHITECTURE: Design a site that guides visitors from discovery to your most important goals—selling books and building your email list. READER-CENTERED DESIGN: Create a visually compelling site that reflects your author brand and delivers an exceptional experience on any device. COMPELLING CONTENT: Master the art of website content that showcases your unique voice and turns casual visitors into engaged fans. COMMUNITY BUILDING: Implement the tools and techniques to transform your site into a thriving hub for your reader community. SEARCH VISIBILITY: Learn the SEO tactics that help new readers discover you through Google search, expanding your reach beyond existing fans. TARGETED TRAFFIC: Drive the right visitors to your site using a mix of smart organic methods and strategic paid advertising. CONTINUOUS IMPROVEMENT: Build a system to measure what works, ensuring your website evolves and grows with your author career. Beyond Technical Jargon: Strategy That Delivers Results Too many author websites are wasting precious opportunities. This book isn't a technical manual filled with code or fleeting design trends. It's a battle-tested strategic playbook for building a website that connects with readers, builds your platform, and ultimately, sells more books.