The Art of Soft Power: 12 Laws of Human Control and Influence

Power doesn't always arrive with a uniform, a title, or a weapon. More often, it arrives quietly — as a voice you trust, a story you believe, or a role you wear until you forget who you were without it. The Art of Soft Power: 12 Laws of Human Control and Influence is a deep psychological and philosophical exploration of how influence truly works in modern life — not through force, but through silence, belief, fear, desire, and unspoken rules. Blending psychology, social behavior, history, and human experience, Dr. Medhat Mousa reveals twelve invisible laws that shape how people think, comply, and surrender power — often without realizing it. Inside this book, you'll explore: Why silence can influence more than words How groups and systems shape identity and obedience The hidden mechanics of desire, fear, and social control Why power often moves through stories, roles, and unexamined beliefs. This is not a motivational book. It does not offer shortcuts or slogans. It is a mirror — designed to help you recognize influence, reclaim awareness, and understand how power moves through everyday life. If you are drawn to psychology, philosophy, and deep self-reflection, this book was written for you.