Behavioral Economics: Empowering Youth to Make Smart Choices

Kids grow up today in a media-saturated environment. Even as they are first discovering who they are and learning about the greater world, they are nudged and swayed by messaging like young trees blown by invisible winds. To help empower children to be resilient and have more self-guidance in their own development, we have written a two-book series about choice-making. Book 1 explores the general process of how we make choices, from consciously rational to subconsciously emotional. Through exploratory lessons supplied in each chapter, kids learn the techniques of effective choice-making so that they have the tools to stand against outside sways. Special attention is given in book 1 to instilling in youth tools for positive and effective choices in both worlds they live in, “real life” and online. Book 2 further explores youth action and choice-making online including social media and the impact of influencers on youth.