Builder's Time

Our brains fundamentally misperceive time, making us believe we're productive when we're actually just busy. As a result teams spend only 30% of their time actually building, while the other 70% bleeds away in meetings, context switching, unclear decisions, and invisible transitions that no one measures or fixes. Drawing from his personal experience leading a 150+ person software agency and building multiple SaaS products and mobile games with 10M+ downloads, the author of Builder's Time exposes the hidden architecture of how time really flows through individuals, teams, and products. This book reveals why your supposedly "productive" day produced only 2 hours of real value and why only a fraction of "product development" time goes to actual development. Through three interconnected dimensions such as Personal Time, Team Time, and Product Time, you'll learn why traditional time management fails, how to measure what actually matters, and how to architect environments where deep work happens by default, not through heroic effort. This isn't another productivity hack collection. It's a complete redesign of how you see, measure, and deliberately shape the one non-renewable resource that determines whether everything else matters: your time.