Built on Reputation

What's your name worth when you're not in the room? In the car business, everyone talks about leads, traffic, and closing deals. But smart dealerships know: your greatest competitive edge isn't what you're selling—it's what people are saying. In this game-changing guide, Shirley Stephens—an automotive industry veteran with over 40 years of leadership experience—pulls back the curtain on the one strategy most dealerships overlook: building a reputation that drives loyalty, attracts talent, and commands respect. Inside, you'll learn how to: Turn every department into a reputation-building machine Create a culture that keeps customers talking—for all the right reasons Lead with consistency, clarity, and legacy in mind Turn mistakes into trust-building moments Protect your brand when crisis hits (and yes, it will hit) Packed with real stories, bold insights, and ready-to-use strategies, this book isn't fluff—it's a playbook for dealerships that want to grow with integrity and impact. If your team is serious about building something that lasts, this is the book that changes the conversation—from closing the deal to earning your place in the market.