The Creative Business Handbook

It’s time to level up your career as a creative entrepreneur—but you don’t have to do it alone! Whether you seek to identify your big idea, gain financial independence, or grow your business, this handbook will help make your brilliant vision a reality. Art industry veterans Ekaterina Popova and Alicia Puig—the dynamic duo behind Create! Magazine and the art gallery PxP Contemporary—started their businesses from the ground up, learning best practices along their road to success, and they’ve filled The Creative Business Handbook with all their tips and resources. Popova and Puig will walk you through the process of building a brand in today’s fast-changing landscape, offering lessons from their diverse experience in the industry, numerous practical guides and ideas, and steady encouragement as you chart your own course. Divided into six chapters, each focusing on different stages of building and sustaining a business, the handbook also features exclusive interviews with inspirational founders, including Colossal’s Christopher Jobson, Danielle Krysa (The Jealous Curator), and award-winning contemporary art advisor Maria Brito. Get ready to be your own boss, whether you’re an aspiring artist, writer, designer, event organizer, consultant, curator, or any other sort of creative visionary! FOR ALL CREATIVES: This book offers real wisdom for starting and sustaining your unique creative business no matter your passion, whether you are a career artist looking to make a living outside of the gallery space, an experienced freelance writer interested in mentoring your peers, or a podcaster who dreams of sustaining yourself by making content that you genuinely care about. From advice about best marketing practices to striking the ever-elusive work-life balance, this guide will help you to understand the business side of your creative practice. Perfect for: Artists, designers, makers, illustrators—recent graduates and budding professionals—looking to start their own businesses Creative people exploring career ideas and looking for practical advice and inspiration Graduation, birthday, or holiday gift for artistic and entrepreneurial friends and loved ones Readers of Create! Magazine, Steal Like an Artist, Big Magic, and Untamed