Déjà Boom

Twenty-five years ago, the internet transformed the world. Now, artificial intelligence is doing it again. In Déjà Boom: Hype, Hope, and Human Intelligence in the AI Era, technology executive Chris Peña reflects on the lessons of the dot-com boom and what they can teach us about today's AI revolution. Drawing on more than two decades of experience leading global digital transformation, Peña explores how innovation, speculation, and human ambition shape every technology wave—and how we can learn from history before it repeats itself. Through vivid storytelling and thoughtful analysis, Déjà Boom examines the patterns behind every boom and bust: the excitement that fuels progress, the hype that distorts it, and the resilience that ultimately drives real change. Peña shows how AI's promise is undeniable—but its true power lies in how we balance human intelligence and artificial intelligence to build a wiser, more sustainable future. At once cautionary and hopeful, Déjà Boom is a guide for leaders, innovators, and anyone seeking to understand what happens when technology moves faster than wisdom—and how we can make sure this time, we get it right.