Digital Marketing: A Practical Approach

• Provides a step-by-step and applied approach to Digital Marketing practice, preparing students for a role in industry. • Text includes exercises, checklists, further reading and, of course, an abundance of further links • New edition of a well-established text, fully updated with latest theory and practice, including new international case studies, which test students’ ability to apply theory, models and good practice to real-life scenarios. • Comprehensive support material available online for both students and instructors, including links to articles and opinion pieces, PowerPoint lecturer slides, lecture videos, and questions.