The Goddess Guide to Branding

Branding is not only more fun with a goddess to guide you—it’s also more powerful. In The Goddess Guide to Branding, brand strategist Jane McCarthy and venture capitalist Kate McAndrew introduce you to eight goddess archetypes whose timeless energies are alive in successful brands today. From there, they lead you on a journey to build your own brand in a way that is authentic to your company and ultra-appealing to your community. Throughout the book, female founders and brand leaders share what they’ve learned on their own brand-building journeys. It’s truly a powerhouse collective of women invested in seeing you succeed: Laura Modi (CEO & Co-Founder Bobbie) Sallie Krawcheck (CEO & Founder Ellevest) Georgina Gooley (Co-Founder Billie) Sophie Bambuck (CMO The North Face) Sali Christeson (CEO & Founder Argent) Susan Griffin-Black (Co-CEO & Co-Founder EO Products) Alexandra Fine (CEO & Founder Dame) Sashee Chandran (CEO & Founder Tea Drops) and more… The branding method shared in the book is intuitive and inspired. You don’t need an MBA or a background in marketing to "get" it. You’ll be showered with ideas at every step. And you’ll walk away with a complete blueprint for your brand, so your business can flourish and endure. If you’re starting your brand from scratch, this book is for you. If you’re looking to enrich your existing brand, this book is for you. If you need to make a pivot and evolve your brand, this book is for you too.