How To Start and Succeed on YouTube: A Short Guide for African Creatives

In this book, Mthokozisi Mabhena, a seasoned digital marketing specialist and founder of AmaHappenings, shares a comprehensive guide tailored for African, particularly Zimbabwean, creatives looking to establish a presence on YouTube. With years of experience helping artists navigate the digital space, Mthokozisi offers practical advice on everything from choosing the right content niche to effectively engaging with your audience and monetizing your channel. Whether you're just starting out or looking to grow your YouTube presence, this book breaks down key factors to consider, including content creation, audience targeting, monetization strategies, and distribution tactics. Written in an easy-to-read, concise format, it serves as an essential roadmap for creatives who want to leverage YouTube to showcase their talents and build sustainable digital careers. Mthokozisi's experience working with creatives in music distribution, web design, and social media management provides the perfect backdrop for this book. With this guide, you'll gain the tools and confidence to launch your YouTube channel, maximize your impact, and transform your creative dreams into reality.