Liberating Creativity in Organisations

Creativity has always been the lifeblood of commercial culture. To confine creativity to the arts is, first, to ignore reality – as if 'real' creativity were only limited to this area of human endeavour – and second, to reflect our weakness in not encouraging and promoting creativity in all areas of human activity, especially the commercial culture. It has been the contributions of the creative and innovative entrepreneurs and managers who have made their influence most felt in the society. Considering the importance of creativity to society, this eBook, therefore, examines the phenomenon of creativity and how the creative process can be developed in all organisations, both private and public. Some of the key characteristics which have been identified with creative people and the barriers to the initiation of individual creative activity and negative influences upon such activity will be examined. As a counter to these barriers and negative influences, a number of circumstances which tend to promote and contribute to individual creativity will also be discussed. As a counter to these barriers and negative influences, a number of circumstances which tend to promote and contribute to individual creativity will also be discussed.