Media Today: Mass Communication in a Converging World

- Consistently examines the business of media through the paradigm of production-distribution-exhibition in a way that no other book does, giving students a more thorough understanding of how media industries work and the vocabulary they need to talk about them. - Engagingly written with examples that are familiar to students, helping them better connect to the content and understand their role as media consumers and producers. - Coverage of convergence and its impact is incorporated into every chapter. - A range of pedagogical materials in the print book and online help students become savvy media consumers and producers, including historical timelines of each media industry; media literacy questions that develop students' critical thinking skills; case studies that bring theory to life; and study aids including flashcards and practice quizzes.