The Power of Plus

Plus-size fashion revolutionizes the way women view themselves and their bodies. By honoring our progress so far, The Power of Plus launches the next stage of the plus-size fashion movement. Exclusivity runs within the foundation of fashion. While calls for diversity have intensified recently, long-held attitudes are only beginning to change. But through social media, plus-size people have been able to create strong communities that show them to be confident, strong, and beautiful. Plus-size fashionistas have been writing their own narrative for the past two decades, creating a market all on their own that is now worth more than $21 billion dollars. The Power of Plus features interviews with trailblazers such as Tess Holliday, Hunter McGrady, Gabi Gregg, and more, as it follows the evolution of plus-size fashion from its start on small blogs to its current boom, examines the way this market has changed women’s relationships with their bodies, and predicts how plus-size fashion is integral to the future success of the industry. Plus-size fashion is not a PR stunt. It is a culture-changing market created by and for the women and men who have always deserved to feel stylish but never had the visibility to be … until now.