The Psychology of Scarcity, Lack, and Poverty

What if scarcity isn't just about resources—but about perception? In this groundbreaking exploration, Jojo Penwood reframes poverty, lack, and limitation as psychological states deeply rooted in evolutionary survival, childhood imprinting, cultural programming, and systemic design. Drawing from neuroscience, behavioral economics, trauma studies, and spiritual traditions, The Psychology of Scarcity reveals how scarcity consciousness distorts cognition, narrows emotional bandwidth, and perpetuates cycles of deprivation—even in the presence of abundance. Through vivid case studies, reflective exercises, and evidence-based practices, Penwood guides readers on a transformative journey from survival to sovereignty. Learn how to identify and rewire scarcity scripts, heal emotional wounds of lack, and cultivate abundance consciousness—not as wishful thinking, but as a grounded, embodied reality. Whether you're navigating financial stress, systemic inequality, or internalized beliefs of "not enough," this book offers a radical roadmap for reclaiming your innate capacity to receive, create, and thrive. More than personal development, it's a call to reimagine prosperity—for yourself and for the world.