The Purposeful Platform: A Christian Author's Guide to Authentic Book Marketing

You wrote your book to change lives. So why does marketing feel like losing your soul? Most Christian authors feel a sacred calling to write, yet an overwhelming dread when it comes to marketing. You spend months—maybe years—pouring your heart into a manuscript, only to find yourself paralyzed by the "marketing monster." You know you need a platform, but you're tired of shouting into the void of social media, feeling guilty for not "doing enough," and watching your writing time be consumed by confusing strategies that don't even seem to work. It's time to shift from frantic self-promotion to faithful stewardship. In The Purposeful Platform, A.W. Coote shows you how to build a marketing system that serves your readers without draining your spirit. This isn't just about "selling books"—it's about tending to the flock God has given you. Inside, you will discover how to: Stop viewing your book as your "baby" and start seeing it as a powerful tool for service. Identify your "Shepherd's Goal" to find the exact readers who need your message most. Stress the transformation, not the summary, using a 3-step map that turns strangers into advocates. Master the 5-Day Content System to batch 90 days of purposeful marketing—so you can get back to what you were called to do: Write. Marketing doesn't have to be a distraction from your ministry; it is your ministry. Learn how to build a platform that is as repeatable as it is meaningful. Your readers are waiting. It's time to find them.