The QFD Book 2nd Edition

This book introduces Quality Function Deployment (QFD), a proven Japanese business methodology designed to predict the success of new products or services before implementation. QFD can reduce design-to-introduction time by 30%, improve quality, and lower costs. The authors, an engineering consulting firm with experience in over 400 QFD sessions, have helped various industries, including software, aerospace, automotive, manufacturing, and services, to solve customer-related problems and develop new products. They have expanded QFD's application to address corporate strategic issues, making it a valuable tool for strategic planning and continuous improvement. Traditionally seen as complex and overlooked by upper management and nontechnical groups in the U.S., this book simplifies QFD, making it accessible and easy to use. Field-tested methods have shown that employees at all organizational levels can quickly learn and successfully apply QFD. The authors aim to share this methodology to help businesses integrate QFD into their strategic processes, predicting that once used, QFD will become a permanent fixture in business operations. The book encourages feedback as part of its continuous improvement process.