Risqué Business: Breastaurants in American Culture

RisquÉ Business is the first book to culturally address “breastaurants,” the American restaurant chains, particularly Hooters, that appeal mainly to a male demographic looking for pub fare served by young women in titillating uniforms. Following up the success of his Smothered and Covered: Waffle House and the Southern Imaginary, author Ty Matejowsky approaches the phenomenon from a number of angles to illuminate gender and political issues in these problematic dining spaces. Avoiding trivialization of or moralizing about what can be seen as easy targets, he reveals breastaurants as highly corporatized spaces of pervasive casual misogyny that animate the Red State/Blue State divide.