Summary, Analysis, and Review of Ryan Holiday's Perennial Seller

PLEASE NOTE: This is a key takeaways and analysis of the book and NOT the original book. Start Publishing Notes' Summary, Analysis, and Review of Ryan Holiday's Perennial Seller: The Art of Making and Marketing Work That Lasts includes a summary of the book, a review, analysis & key takeaways, and a detailed About the Author section. PREVIEW: Perennial Seller is a self-help book targeted to entrepreneurs and creative individuals, such as writers, artists, or filmmakers. This book draws on author Ryan Holiday's experience in various creative industries and seeks to help people develop a project or product that will be more than a temporary fad- what he calls a perennial seller. Holiday starts the book by addressing a recurring dilemma for creatives: what makes a product successful for years and decades, and what causes other, seemingly just as good, products to fail? What is it that makes a product perennial? Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.