What Is A Holistic Marketing Strategy, How To Implement A Holistic Marketing Strategy, The Benefits Of Companies Implementing A Holistic Marketing Strategy, And The Problems With Companies Not Implementing A Holistic Marketing Strategy

This audiobook is narrated by a digital voice. This essay sheds light on what is a holistic marketing strategy, explicates how to implement a holistic marketing strategy, delineates the benefits of companies implementing a holistic marketing strategy, and expounds upon the problems with companies not implementing a holistic marketing strategy. Succinctly stated, a holistic marketing strategy is a type of marketing strategy that aims to promote brand cohesiveness and marketing message cohesiveness across the marketing channels of a company. A company has the latent potential to implement a holistic marketing strategy across its online marketing channels and offline marketing channels. A holistic marketing strategy is the antithesis of a desultory marketing strategy. The implementation of a holistic marketing strategy can help to facilitate a “cohesive brand journey” experience among the members of a company’s target market in contexts in which there are no discrepancies in a company’s branding nor marketing messages across the marketing channels of a company. Furthermore, the implementation of a holistic marketing strategy can also help a company to solidify its brand name, brand identity, and unique metaphorical brand personality for its brand among the members of a company’s target market in contexts in which there are no discrepancies in a company’s branding across the marketing channels of a company. A holistic marketing strategy is often far more intricate that a niche marketing strategy. A holistic marketing strategy is a multifaceted marketing strategy that leverages a multitude of disparate types of marketing strategies and marketing tactics. It is a feasible viability for companies to implement a holistic marketing strategy. Implementing a holistic marketing strategy involves ensuring brand cohesiveness and marketing message cohesiveness across the marketing channels of a company.