What Will They Say?

Award-winning filmmaker and prolific public speaker Denise Soler Cox exposes nine common Latinx cultural taboos no one dares discuss and shares her road-tested advice to blast through them and reclaim your power. The Latino population in the United States is over 66 million today, with women representing approximately half that population. By 2030, this group is projected to be one in five US residents. Yet only one percent of the C-suite is Latina, and for every 100 men promoted to manager, only 74 Latinas advance. The math doesn’t add up, unless you understand the deeply embedded cultural patterns passed down through generations that remain unspoken. Through raw personal stories and unflinching honesty, Cox reveals the cultural taboos that have been quietly sabotaging Latina success, drawing from thousands of one-on-one conversations with Latinas after her keynotes who recognize these unspoken patterns but never had language for what was holding them back. Each chapter exposes a taboo through Cox’s own vulnerability, creating space for readers to break through their own. This isn’t just another leadership book, it’s your guide to liberation from the generational stories that have kept the fastest-growing demographic in America from claiming their power.