The Art of Unexpected Solutions: Using Lateral Thinking to Find Breakthroughs

Some of the greatest innovations in history happened by chance. Penicillin, Slinkies, Teflon - each was an unexpected discovery. So, how do we harness such creativity in business? The Art of Unexpected Solutions shows you how to experiment and think divergently in order to discover new and innovative ways of doing business. By taking risks and being open to unintended outcomes, you'll solve problems in ways you would never have imagined possible. You'll disrupt your chosen field and become a trendsetter, leaving competitors who stick to conventional ways of doing things in your wake. Using real-world examples and insightful research, this book, from author of the international bestseller Lateral Thinking for Every Day, shows you how to explore unconventional ideas in order to break new ground in business. Once you've learned the value of unexpected solutions, you'll never play it safe again.