Asking For Trouble: Understanding what people think when you can't trust what they say

It's only natural to ask people what they think of your ideas. Trouble is, asking doesn't always help. Drawing on an extraordinary array of entertaining and inspiring examples, Jon reveals why you can't trust what people say and explains why their opinions will often lead you astray. This book will transform your ability to understand what people really think of your ideas. It will enable you to develop more successful products and create more compelling marketing communications. Reading this book will empower you to better balance your own instincts with other people's opinions, and ultimately, give you more confidence in yourself and the decisions you make. If you've got a good idea and you want to know what people think; this book is for you.