The Complete Fundraising Handbook

The Complete Fundraising Handbook has been helping fundraisers make the world better since it was first published in 1992. It has more than earned its place on your fundraising department's bookshelf as the most complete reference guide to fundraising, with detailed information about the theory and practice of effective fundraising. Comprehensively revised by new author Robin Peake, it contains new chapters on learning and development including advice both on growing your specialist technical knowledge and how to master the key elements of fundraising management including managing tasks, projects, people, change and managing yourself. This is a one-stop shop that encompasses all of the main fundraising sources and techniques. You'll find yourself dipping into it almost every day. * Authoritative chapters covering all of the main fundraising sources and techniques as well as chapters that will help with your career development. * Practical and with relatable stories you will have all you need between the covers to make your fundraising that much better. * Fully updated to reflect today's current environment and rapid changes in technology. Professional or would-be fundraisers will benefit from this core resource. It is also a key text for chief executives, trustees and managers.