The Creative Enterprise: How Human Creativity Can Shape the Future of Work

We stand at a turning point in human history. The systems that shaped the industrial and digital ages—built on control, efficiency, and hierarchy—are breaking down. Environmental damage, technological disruption, and a global mental-health crisis expose a truth: our ways of working no longer serve life. The Creative Enterprise argues that we can reclaim what makes us most human—our creativity—to shape a better future of work. It shows how organisations thrive when they act as living systems, powered by curiosity, empathy, and collaboration rather than the mechanistic models that compromise human potential. Drawing on real-world case studies from Artgym and beyond, Dr Eugene Hughes reveals how leaders can unlock collective creativity across our organisations and communities. He introduces practical frameworks for experimentation, reflection, and embodied learning—and how to embedding creativity as a shared daily practice in organisational cultures. Ultimately, his book is a timely call to re-imagine work as a creative, humane, and regenerative act—one that future generations will thank us for.