Date Like A Brand

One hundred years ago, our great-great-grandparents simply married the girl or boy next door. Compatibility and true love didn’t always play into the equation. Today’s expanded dating world should make finding the ideal partner easier than ever. Somehow, though, the task of finding the right mate has become more difficult instead. Modern dating is a marketplace—one where attraction, perception, and positioning matter just as much as compatibility. Yet, most people approach dating with no real strategy, leading to confusion, mismatches, and wasted time. But how might things change if you could apply the proven principles of brand management to your love life? The world's most successful brands don’t rely on chance. They analyze, position, and optimize to achieve their goals. Date Like a Brand will help you apply the Six Ps of Strategic Dating. Pre-Assessment will help you understand yourself and the dating landscape. Purpose defines what love and partnership mean for you. Positioning empowers you to present yourself authentically and attractively. Prime Prospecting lets you identify and engage with high-potential matches. Performance Dating teaches you how to test, learn, and adjust based on real experiences. Partnership Marketing for Marriage builds and sustains a thriving, long-term relationship.