Dial Tone

The sales are already on your list. Your job isn't to convince anyone. It's to find them. David Stephen Slaton got his first job through a one-minute interview in a 1990s boiler room: 150 cubicles, a phone book, a ruler, and a ship's bell that rang every time someone made a sale. More than twenty years later, he builds AI agents that make the calls. The tools changed. The job didn't. Dial Tone is a practical, story-driven guide for business owners who know they should be picking up the phone, for new reps on their first day, and for anyone building a phone operation, whether it's run by people or by AI. Inside, you'll learn: Why you have to call so many people, and how to keep going when the no's pile up How to build a calling list that actually has buyers on it How to get past the gatekeeper to the person who can say yes What to say in the first ten seconds, and how to qualify fast How to handle the objections you'll hear for the rest of your career How to close honestly, with the four-step backbone that works on almost any objection What AI can and can't do on the phone, from someone who builds AI calling agents You'll also get ready-to-use scripts and rebuttals, key takeaways at the end of every chapter, and a glossary of phone-room terms. Most people who start telemarketing quit within two weeks. This book is for the ones who don't.