The Do's and Don'ts Of E-commerce
"The Do's and Don'ts Of E-commerce Getting Started" introduces beginners to the foundational concepts of e-commerce, starting with the definition of e-commerce itself. E-commerce, short for electronic commerce, refers to the buying and selling of goods and services over the internet. This definition sets the stage for understanding the key principles underlying online business transactions. By breaking down this definition, beginners gain a clear understanding of the scope and potential of e-commerce in today's digital economy. The book also delves into the distinct types of e-commerce models that exist, such as Business-to-Consumer (B2C), Business-to-Business (B2B), Consumer-to- Consumer (C2C), and Consumer-to-Business (C2B). Each model caters to different market segments and business needs, highlighting the versatility and adaptability of e-commerce in meeting diverse consumer demands. Understanding these models helps beginners identify which type of e-commerce aligns with their business goals and target audience, enabling them to tailor their strategies accordingly for maximum success. In addition to exploring e-commerce models, the book introduces beginners to common terms and technologies used in e-commerce. Terms such as SSL encryption, payment gateways, shopping carts, and CRM systems are explained in clear and accessible language, making complex technology concepts more digestible for beginners new to online business. By familiarizing themselves with these terms and technologies, beginners can navigate the e-commerce landscape with confidence and make informed decisions when setting up their online store. The importance of mastering the basics of e-commerce before diving into online business is underscored throughout the book. By emphasizing the need for a solid foundation in e-commerce fundamentals, the book highlights the critical role that understanding key concepts plays in building a successful online business. Without a solid grasp of e-commerce basics, entrepreneurs risk making costly mistakes and missing opportunities for growth and profitability. This emphasis on learning the basics serves as a guiding principle for beginners looking to establish themselves in the world of e-commerce.
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Anno edizione:2024
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Lingua:Inglese
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