Fake It Til Ya Make It Starting a Business – The 25-Chapter Playbook

You don't need an MBA, a huge bank account, or years of experience to start a business. What you need is the courage to begin—messy, uncertain, and imperfect. In Fake It Til Ya Make It, Ron Sanders takes you through a straightforward, practical, and entertaining journey of launching your first business from scratch. This isn't a textbook and it's not written in jargon. It's a conversation, a guide, and a push forward for anyone who has ever thought: "I want to start something, but I don't know how." Across 25 easy-to-digest chapters, you'll discover: How to choose an idea and actually get started Smart ways to test your business without draining your savings The truth about first customers—and how to land them Building systems that save time and prevent burnout Managing cash flow so your business doesn't run out of oxygen Networking without the sleaze (real connections that matter) Handling failure, chaos, and setbacks without giving up What scaling really looks like—and how to do it the smart way Why every business needs an exit strategy (even if you're just beginning) Each chapter is designed to strip away excuses and overwhelm. Instead of drowning in theory, you'll get real-world steps, stories, and lessons that show you how ordinary people turn small starts into lasting businesses.