Food Marketing and Labelling: A Practical Guide

This book provides in-depth coverage of the interconnection among food marketing, labelling, and technology to enhance consumers’, practitioners’, and scholars’ understanding of the modern food market. In 14 chapters, it explores the marketing, labelling, and technological aspects of the food industry. It briefly discusses crucial aspects of food marketing, from consumer preferences and branding strategies to regulation in food labelling, technological advancement, and sustainable practices. It allows readers to understand the holistic view of food marketing, labelling, and technology and their interrelationship. Throughout, it includes several case studies and practical examples. Key Features Analyses consumer psychology behind food choice and marketing strategy Covers food labelling regulations and compliance and nutritional requirements extensively Includes sustainable and ethical dimensions of food marketing, labelling, and technology for guiding readers on responsible practices