Gaetano Pesce: The Chiat\Day Project

Gaetano Pesce traces the visionary collaboration between the Italian designer and American entrepreneur Jay Chiat, founder of the advertising agency Chiat\Day. Through 500 images, rare archives, and previously unpublished interviews, this book explores the creation of Chiat\Day’s New York offices—true laboratories of the virtual office concept. Conceived in the 1990s, this groundbreaking project merges art, architecture, and technology, redefining the very notion of workspace. From Venice to New York, the book situates this adventure within the career of a leading figure of radical design, for whom humanity and diversity remain central to every form of creation. Gaetano Pesce offers a richly documented and visually striking journey into the world of a total artist whose influence continues to shape the way we think about work, space, and creativity today. Text in English and French.