Global Buyers, Local Sellers

In today's fast-changing global economy, small and mid-sized businesses have more opportunities than ever to reach customers beyond their home markets. Global Buyers, Local Sellers shows that success is not about chasing the largest markets or copying the strategies of big corporations. Instead, it is about identifying unique strengths, carving out profitable niches, and leveraging digital tools to test, learn, and expand with discipline. Drawing on case studies from industries as varied as aerospace, coffee, cybersecurity, and outdoor gear, the book outlines practical frameworks that help businesses overcome barriers to trust, cultural adaptation, and compliance. It emphasizes the power of digital-first strategies, agile supply chains, and data-driven decision-making, all of which can be scaled at modest cost. For students and professionals at any career stage, the lessons are clear: specialization, adaptability, and smart partnerships can transform even the smallest firm into a "micro-multinational." The message is practical yet inspiring—global growth is no longer the privilege of giants, but an achievable path for the ambitious and prepared.