How to Sell Your Books in Stores Even if You’re Self-Published

Welcome to this edition of the Real Fast Results podcast! Many of the listeners of this podcast are either authors or aspire to be such. In fact, some already have a book out through some sort of print on demand service or on Kindle. For the most part, they are self-published, and a lot of self-published authors struggle with is how to go about selling more books. Amy Collins is today’s special guest, and she is the former director of sales at Adam’s Media in Austin, TX. She’s also a specialty sales director for the parent company F+W Media. She has been profitably selling to libraries since 1996, and in 2006, she started her successful book sales and marketing company, called New Shelves Books. Over the years, she has sold to Barnes & Noble, Target, Costco, Borders, Books-A-Million, Walmart as well as becoming a trusted partner and recommended sales consultant for some of the largest book and library wholesalers in the industry. Obviously, Amy has been very successful when it comes to selling books, but what really makes Amy truly unique is the fact that she was also a book buyer for a large regional bookstore chain. So, she’s experienced on both sides of the book-selling transaction. During her very, very sterling career in publishing, Amy has been responsible for selling over 40,000,000 books for small and mid-sized publishers. This is a great feat indeed. Please welcome Amy to the show… Promise: How to Get Your Books into Bookstores--Even if they are Print on Demand I want listeners to know that the world of independent and chain bookstores are changing. What you are going to learn today is how to get your books into bookstores, even if they are print-on-demand and even if you are self-published. It used to be that you were kept from the bookstore world, from the independent gift store world. Libraries everywhere would have a “no self-published” rule. I’m here to tell you, and I’m promising you, those days are over. I’m here to tell you that you can get into bookstores, paint stores, independent stores, pet stores, hardware stores, yoga shops, etc. You now have a way in.