Managing Events: Real Challenges, Real Outcomes

This introduction to managing events, written by an events professional and lecturer, combines a much-needed real-world industry perspective with essential academic concepts for success in both your studies and career. Each chapter guides you through the important stages of the event process, discusses events of all types and sizes, and introduces key trends and issues in the industry.  This new edition includes all new, real-life examples which look at challenges and success stories, and explore how the events industry is evolving following the Covid 19 pandemic and as new technologies emerge. Learning features include insights into career paths from practitioners, with anecdotes on how they overcome real event challenges, Event Ethics and Did You Know boxes, case studies, and questions, discussion points and activities at the end of each chapter. Managing Events is the essential companion for anyone studying events and events management at college or university, or for those already working in the industry who are looking to develop their event skills. Liz Quick is a senior lecturer on the BA Event Management course at the University of West London.