Marketing in the Virtual World: Business School Crash Course

AudioLearn’s Business School Crash Courses presents Marketing in the Virtual World Written by distinguished professors and professionally narrated for easy listening, this crash course is a valuable tool both during school and when preparing for exams, or if you’re simply interested in the subject of social and digital marketing. The audio is focused and high-yield, covering the most important topics you might expect to learn in a typical Business school Marketing in the Virtual World course. Included are both capsule and detailed explanations of critical issues and topics you must know to master social and digital marketing. The material is accurate, up to date and broken down into bite-sized sections. There is a Q&A and a “key takeaways” section following each topic to review questions commonly tested and drive home key points. In this course, we'll cover the following: The History of the Internet World Branding in the Virtual World Segmentation in the Social World The Customer Small Business Marketing The Art of Advertising in the Modern World Search Engines Content Marketing Email Marketing Social Media Marketing Digital Media Planning Data, Insights and Analytics To get the most out of this course, we recommend that you listen to the entire audio once while taking notes, then go back and listen to areas you had difficulties with. AudioLearn's Business School Crash Courses support your studies, help with exam preparation and provide a comprehensive audio review of the topic matter for anyone interested in what Business students are taught in a typical Business school course.