Neurobollocks

Left-brained or right-brained? INFJ? Do you really use only 10% of your brain? We're obsessed with understanding our brains and finding ways to make them work better. We're told that tapping into our 'chimp brain' can transform our leadership, playing Mozart to babies makes them smarter, and 10,000 hours of practice can make anyone world-class. There's just one problem: none of it is true. Much of what we know about our brains is neurobollocks: neuroscience that has been oversimplified, misreported or made up. And these myths matter. They influence how we educate our children, run businesses and look after our health, distracting us from what the science really tells us. Drawing on research, leading neuroscientist Dr Joseph Devlin reveals how our most widely held beliefs about the brain took root, why we continue to fall for them and what neuroscience actually tells us. From personality tests and productivity hacks to brain supplements and 'rewiring' our minds, he separates fact from fiction. Ultimately, Neurobollocks will change the way you think about your brain, revealing what neuroscience can tell us about ourselves, and why understanding the difference matters.