The Political Army: How the U.S. Military Learned to Manage the Media and Public Opinion

Since World War II, the U.S. military has taken a keen interest in shaping press coverage and, through it, public perception and democratic oversight of the armed forces. After misjudging the domestic political landscape during the Vietnam War, Army leaders embraced media management, recognizing that control over information had become central to how wars are fought. Even as the Army presented itself as a scrupulously apolitical organization, its leaders strove to reshape their political environment through public relations. This book tells the story of the U.S. Army’s deepening involvement in media management over six decades and offers new ways to understand the military as a political actor. Thomas Crosbie examines how the Army gradually transformed its relationship with the civilian government and the public by engaging with the press. He traces Army media management from its origins as an ad hoc task to its professionalization and formalization, alongside the Army’s rise as a political force, its precipitous fall in the Vietnam War era, and its renewed ascent after learning key lessons from the experience of Vietnam. The Political Army draws on the records of Army leaders, archives of major public affairs figures and organizations, and extensive interviews with war correspondents, public affairs officers, and senior Army staff. Demonstrating how the U.S. Army gained, at great expense, potent political sway, this book provides a theoretically rich account of military politics and what it means for democracy.