The Pursuit of Purpose

The story of British luxury interiors brand House of Hackney’s regenerative journey—and what every business and consumer can learn from it. "Creativity with purpose, integrity in action, and compassion for people and planet means working with Nature as our partner." Pursuit of Purpose is the story of British luxury interiors brand House of Hackney’s regenerative journey to put Nature and our Future Generations at the heart of their business. Founded by Frieda Gormley with her husband Javvy M. Royle, Nature was their design muse, but they realized that Nature needed to be even more central to their business. They put Nature on their Board of Directors to ensure that the natural world would have an official voice in their business decisions and that every action contributed to rather than extracted from this planet. From sourcing materials and working with suppliers to reframing profit as a force for good and reimagining ownership and stakeholders, as well as empowering employees to be regenerative change makers, Frieda’s honest and open account of how she restructured her business model will serve to inspire anyone wanting to bring purpose to their own working lives.