Research Methods in Psychology: Your Essential Guide

Fresh, friendly and accessible, this book makes psychology research methods come alive. Calmly steering readers through the research process, it covers all stages – from theory, generating research topics and being an ethical researcher to data collection, analysis and writing up – without overwhelming jargon. It also: Covers qualitative and quantitative methods equally, supporting readers to choose the best approach for their project; Spotlights contemporary research on body positivity, social media, K-Pop and more, as well as critically revisiting canonical studies; Celebrates diversity and inclusivity, encouraging students to consider positionality, act ethically, and be reflexive; Showcases real student projects on topics such as mental health, immigration, and consent, inspiring readers about the possibilities of their research. Taking the fear out of research methods, this is the perfect guidebook for undergraduate psychology students embarking on their own research journey or finessing their research methods knowledge.