Riding the wave. Ediz. illustrata

INTRODUCTION
Marila Guadagnini

THE ITALIAN YACHTING INDUSTRY SINCE THE 1950S
Marila Guadagnini

Chapter 1
ITALY IN THE 1950S AND 1960S: THE PIONEERING PHASE OF THE YACHT SECTOR
1. The genealogies of the sea
1.1 Riva: the Ferrari of the sea
1.2 Baglietto: luxury cabin cruisers
1.3 Picchiotti: rebirth out of destruction
1.4 Benetti: an icon which challenges the times
1.5 New and old shipyards
1.6 The first brokers

Chapter 2
PHASE 2: THE 1970S AND 1980S
2.1 From the first crisis to new expansion
2.2 The "fashion" for sailing boats and the Sorrento gozzo
2.3 Small and medium motorboats
2.4 The growth of Azimut
2.5 The evolution of Ferretti
2.6 The large-dimension yacht sector
2.6.1 The design maestros
2.6.2 Old and new luxury shipyards
2.6.3 Ever-expanding boat dimensions
2.6.4 The role of subcontractors and third-party suppliers

Chapter 3
CRISIS YEARS FOR HERITAGE SHIPYARDS
3.1 Riva
3.2 Benetti
3.3 Baglietto
3.4 Other heritage shipyards

Chapter 4
FROM THE 1990S THROUGH TO THE GREAT CRISIS
4.1 An overview
4.2 Innovation in the productive process
4.3 Leading players of the past two decades
4.4 The growth of Azimut-Benetti
4.5 The growth of the Ferretti Group
4.6 The two leading players and the Great Crisis
4.7 How the 2008 crisis affects old and new shipyards
4.8 Italian supremacy in the megayachts sector

Chapter 5
SOME OBSERVATIONS ABOUT THE ITALIAN YACHT INDUSTRY
Paolo Vitelli

Chapter 6
SOME NOTES ABOUT ITALIAN LEGISLATION IN THE YACHTING SECTOR FROM POST-WAR YEARS THROUGH TO TODAY
Lorenzo Pollicardo

A STORY WITHIN THE STORY: AZIMUT BENETTI
Paolo and Giovanna Vitelli

Chapter 7
FIFTY YEARS OFAZIMUT-BENETTI: "THE TIME OF A LIFE, THE TIME OF A DREAM"
Paolo Vitelli

Introduction
1. How it all began
2. From broker to yacht builder
3. Early successes and colleagues
4. The attempt to purchase Baglietto
5. Azimut becomes world famous: the years 1980-1985
5.1 Internationalisation
5.2 The acquisition of the historic Benetti brand
5.3 The Blue Riband Challenge
6. From the first crisis to the company's consolidation
7. The 1990s: heading up the ranks in the global megayacht sector
7.1 New models and the collaboration with Stefano Righini
7.2 Client relationships
7.3 Going global continues
7.4 Some numbers
8. The new millennium
8.1 Acquisitions
8.2 New Benetti sites at Viareggio and Livorno
8.3 Other purchases
8.4 The marinas
8.5 More new Azimut and Benetti models
8.6 Technological innovation
8.7 The management change of the early 2000s
and the generational handover
9. The years of the great crisis and the current recovery
10. Opportunities lost and risks avoided
11. Some final thoughts

Chapter 8
FATHER TO DAUGHTER
Giovanna Vitelli

1. How I got involved with Azimut-Benetti
2. My early experiences in the company
3. Product development
4. The company today

Conclusions
LOOKING TOWARDS THE FUTURE
Paolo Vitelli

APPENDIX
About the authors
Bibliography
Websites
Documents