Solo, Not Small

"Solo, Not Small" redefines the potential of one-person businesses in today's volatile economy, from global geopolitics to the local market transformation, arguing that solo entrepreneurs can outperform large corporations by leveraging agility, technology, and global reach. The book highlights how solopreneurs excel in speed, capital efficiency, and niche expertise, enabling them to pivot quickly and deliver tailored solutions. Case studies, like Sarah C's Reg-tech startup, illustrate how solo founders can achieve profitability and scale without traditional infrastructure, capitalizing on tools like AI, no-code platforms, and remote work. The book emphasizes strategic positioning, urging solopreneurs to dominate emerging niches (e.g., AI governance or cross-border logistics) while avoiding commoditization. It provides actionable insights on building lean brands, scalable services, and global client bases, stressing the importance of cultural intelligence and regulatory foresight. Key themes include productizing services, automating workflows, and cultivating partnerships to amplify impact without sacrificing autonomy. Finally, Solo, Not Small explores exit strategies and future-proofing, advocating for IP development and hybrid models that blend human expertise with AI. The core message is clear: solo entrepreneurship isn't a stepping stone—it's a sophisticated, sustainable model for the digital age, offering unmatched flexibility and competitive advantage in an unpredictable world.