Sport Management: Principles and Applications

Introduces all the key functional areas of the sport management curriculum, from human resources to marketing. Explains the practical realities of sport management. Covers both professional and non-profit sport. More international cases, examples and data than any other sport management textbook. New edition includes expanded coverage of key contemporary issues, including integrity and corruption, digital business and technology, and legal issues and risk management. Useful features in every chapter, including 'in practice' guides and extended case-studies with on-line notes for lecturers.