Start at the End by Matt Wallaert

This audiobook is narrated by a digital voice. Start at the End: How to Build Products That Create Change - Audiobook Summary Transform Your Product Strategy with Behavioral Science Most companies build products based on assumptions. Behavioral scientist and technology executive Matt Wallaert argues that the purpose of everything is behavior change. In Start at the End, he reveals a revolutionary approach: envision your desired outcome first, then build a solid bridge to it through strategic intervention design. This is a capsule version of the book, capturing its most powerful ideas in just 10 minutes. The audio distills the core insights and essential lessons, cutting out the fluff and saving you hours. Learn how the cycle of behavioral strategy, insights, design, and impact evaluation can help build products and services that actually change behavior. Discover why companies from Uber to Microsoft succeed by understanding what people want to do and why they aren't already doing it. Master techniques to identify the key levers that drive behavioral change, dissect the pressures behind human actions, and understand how identity and values shape decisions. Whether you're launching a startup, leading product development, or seeking to create meaningful impact, this framework grounds your strategy in proven behavioral science rather than guesswork. If you've read the book before, it's a great way to revisit and reinforce what matters most. This version gives you all the practical takeaways you need to start taking action right away. Stop building products that hope to succeed—start designing interventions that guarantee behavioral change.