Strategic Airline Retailing and Solutions: From Offers to Fulfillment to Loyalty

- Nawal Taneja shows how airlines can take their retailing strategies to a new paradigm, offering customers air travel solutions that will increase demand and build loyalty. - Drawing on expertise and experience from outside of aviation, the author explains in practical terms how airlines can overcome obstacles and innovate successful fulfilment that will protect and grow the business. - Expertly reading and anticipating the new normal of a demand surge post-pandemic and how to utilize retailing to attract and retain the current and next generation of air travellers, Nawal Taneja further cements his reputation as a unique visionary and sage adviser, demonstrating why he is held in such regard by the highest-level decision-makers in the global aviation industry.