Summary of the E-Myth

This audiobook is narrated by a digital voice. An instant classic, The E-Myth Revisited is the revised and updated edition of the bestselling phenomenon that debunks common myths about starting and running a successful business. Small business consultant and author Michael E. Gerber brings years of experience and sharp insights to the table, revealing how common assumptions, expectations, and even technical expertise can often hinder a business's success. Gerber takes readers through the various stages of a business's life—from the early days of entrepreneurial infancy, through the growing pains of adolescence, to the mature perspective of successful business owners. He shows how the principles of franchising can be applied to any business, regardless of whether it's a franchise. One of the most critical lessons Gerber teaches in The E-Myth Revisited is the distinction between working on your business and working in your business. This vital, often overlooked difference can be the key to unlocking a business's true potential. Whether you’re just starting out or looking to grow your existing business, The E-Myth Revisited provides the tools and strategies needed to develop a more productive, focused, and assured approach to business growth.